Traditional Magazines Vs On-line Magazines - A Quick Term Win and Long Time period Rout

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I receive a hard copy model of Inc. journal every month, delivered to by my friendly mailman. He's been delivering our mail to us for years. The magazine is arriving free of charge, though I cannot recall how or why this arrangement occurred, perhaps it was from remnant sky miles on airline programs which remained unused, or for which I will never accrue adequate miles for anything. I like Inc. magazine and think many of the articles are attention-grabbing and thought scary, once you could find them. In the March 2010 issue, for example, the reader first finds content material on web page six with a brief profile accompanied by a large photograph, on web page 14 there is a letter from the editor and on web page 17 there's reader mail (hopefully email).

If we wish to be generous and don't confer with the inside cover as an precise page, the reader is supplied with three pages of content material within the first 17 pages of the journal, or a ratio of 82% advertisements to 18% content. Persevering with on to web page forty one, there's roughly 14 pages of content out of 24 pages, which is a happier ratio of 42% advertisements to 52% content. Overall, in the first forty one pages I found 17 pages of content which translates to roughly 40% reader content material and 60% advertisement. In fact, if I had the endurance, I'd have analyzed all the pages of the magazine. But a quick Google search led me to a site called, which states that the typical (traditional) journal is a couple of 50/50 ratio between ads and content. General, I assure my down and dirty analysis to be somewhere between relatively accurate to fully anecdotal and spurious. Feel free to contact me as you browse your own magazine pages counting ads versus content ought to your due diligence and subsequent findings show otherwise!

Let's evaluate my Inc. Magazine findings with an internet magazine. I would estimate that the web magazine I review day by day has a ratio of 60% content material to 40% advertisements, which is much better than the paper based model of Inc., or the estimate. However, and this is an important caveat, whenever the reader selects an internet article to read, content at all times appears. In a traditional journal, it is somewhat more challenging, and definitely more time consuming to seek out the table of contents after which leaf by means of the publication to arrive at page forty one to read your article. All of us have a propensity to browse paper based magazines web page by web page till an article catches our eye.

It is uncommon that a paper based mostly journal shows up at our house. Every now and then we'd obtain a promotional copy, but our on-line propensity continues to grow. We obtain the New York Instances on Sundays although we've got questioned how long we'll proceed to subscribe to the paper based mostly version. Our Boston Globe and Boston journal delivery days have lengthy since passed. We continue to embrace a virtual and on-line centric manner of content material consumption, which is less complicated, faster and more environmentally friendly. We appear to quote Yahoo, blogs, and online assets far more than we now say, "I read an fascinating article in the paper."

Consequently, I think there isn't a doubt that on-line magazines are on the fitting track from a content and delivery standpoint. That mentioned, there are several issues they might do to boost the reader experience. For example they may place all ads to the right of the content instead of the highest and right. They could make the font bolder and more readily viewable for the common reader. They might add a more graphical reader interface, and maybe even offer writers the flexibility to put up photos. Nonetheless, they provide an invaluable service to author and reader alike, providing searchable and extensive content, with out cost, a chance for new writers to publish and an eco-friendly, non paper primarily based delivery system that's positive to render traditional paper primarily based magazines out of date within the coming decade. For my part, although it is early in the game, the score looks like online magazines 1, paper based mostly magazines zero, in what is nearly sure to be a long run rout.